This year is my 6th year working in social media and community for PHD Virtual and now also Unitrends, although until now I have not made it out to an EMCworld conference I am now here in Las Vegas for EMCworld 2014!
This as it turns out is a natural development for the type of brand evangelism we have always pushed anyway as EMCworld’s core community is largely comprised of the key experts that we have been working with for years and also a large number of storage experts that I have been talking to online for years but never got to meet until now!
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So I’m going to call day 1 of EMCworld Monday 5th as the Sunday was just a set up and registration day!
So what happened on Monday!
- I started with a breakout session by Mike Gore on ”the new VNX family: systems and architecture” covering what the current product VNX/VNXe family line up is and giving a review of the product line as well as showing firsthand parts of the hardware!
Thanks to Rob Koper on alerting this to me as a must see! - Then at 10am there was the General session with Joe Tucci and David Goulden. This had several key announcements as expected!
The most anticipated one of these was EMC’s “Project Nile” becoming an official product – the EMC ECS Appliance - The solutions arcade opened later in the day and all the booths were open and showcasing new technology releases and their latest product lines!
I’ll jump into what the EMC ECS Appliance is quickly to round this post up!
The ECS Appliance allows customers to create hyper-scale cloud capabilities and capacities in either private or hybrid cloud environments. The appliance is a modular, scale-out solution built on commodity hardware with up to 2.9 petabytes in a single rack, but can be clustered to exabytes!
EMC is basing many of their announcements, including the ECS Appliance, around the term “3rd Platform”. This term refers to the convergence of technologies such as smartphones and mobile devices, cloud computing, social media, big data analytics, and similar technologies that are redefining workloads in modern data centers.
Day 2 will be more of the same with more announcements, networking opportunities and also the vLabs being available to check stuff out first hand!
Update to follow!
Also don’t forget that if you are at Citrix Synergy this week PHD Virtual/Unitrends will be there! We’re at booth 605! Image may be NSFW.
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